MOAB — A new state liquor store in Moab opened its doors to customers for the first time Monday.
The new store, 963 Main, aims to better serve customers and further boost the area's bustling tourism industry with improvements like longer hours, refrigerated products and a designated will-call and loading dock for restaurant and bar operators, according to the Utah Department of Alcoholic Beverage Services.
In just the first five months of operation, store sales are expected to be around $3.5 million, with nearly $1.4 million of that being directed entirely to state and local communities, supporting services such as roads and transportation, education, health, public safety, and safety programs to reduce underage drinking.
Utah's liquor stores, all state-owned, generated $578.9 million in sales in 2024.
"My team and I at the DABS look forward to bringing a new, modern state liquor store to the Moab community," DABS Executive Director Ericka Evans said in a statement. "Customers will notice a well-designed store that creates a positive, convenient, and safe shopping experience for Moab residents, businesses and visitors."
At over 12,000 square feet, the new store is nearly triple the size of the old 55 W. 200 South location.
"The added space creates room for a broader selection, 36 doors of refrigerated products, dedicated areas for local businesses to pick up orders, and Proudly Utah sections featuring items from Utah distillers, brewers, and wine and cider makers," the department said.
