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Nike executive John Slusher is moving into the Olympic world to head the commercial arm for the 2028 Los Angeles Olympics. Slusher was named CEO of U.S. Olympic and Paralympic Properties, a joint venture between the U.S. Olympic and Paralympic Committee and the organizers of the LA Games that oversees sponsorships, ticket sales and hospitality. Olympic planners have set a goal of reaching $2.5 billion in sponsorships, and LA28 CEO Reynold Hoover said this summer the organization had reached about 65% of its goal.
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