During WNBA season, bars and restaurants say they saw greater customer demand for women's sports

Customers at Signature Bar & Restaurant in Chicago’s South Loop neighborhood near the Chicago Sky’s home at Wintrust Arena sit at the bar as Game 2 of the WNBA finals between the New York Liberty and Minnesota Lynx is shown on a TV on Sunday, Oct. 13, 2024. The WNBA drew sellout crowds and unprecedented ratings in a transformational season. Sports-oriented bars and restaurants are taking note. Some say they’re seeing an increased demand for women’s sports on their TVs.

Customers at Signature Bar & Restaurant in Chicago’s South Loop neighborhood near the Chicago Sky’s home at Wintrust Arena sit at the bar as Game 2 of the WNBA finals between the New York Liberty and Minnesota Lynx is shown on a TV on Sunday, Oct. 13, 2024. The WNBA drew sellout crowds and unprecedented ratings in a transformational season. Sports-oriented bars and restaurants are taking note. Some say they’re seeing an increased demand for women’s sports on their TVs. (AP Photo/Andrew Seligman)


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CHICAGO — The WNBA drew sellout crowds and unprecedented ratings in a transformational season. Sports-oriented bars and restaurants are taking note. Some say they're seeing an increased demand for women's sports on their TVs. Bar Louie CEO Brian Wright calls it a paradigm shift of how women's sports are being viewed.

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Andrew Seligman

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