Estimated read time: 3-4 minutes
Some say necessity is the mother of invention and Utah brothers Peter and Mark Rane needed better sleep. After years of frustration with conventional pillows, the brothers, both seasoned product developers, decided to create their own solution.
That was the idea, not only of a pillow that promises better sleep through its innovative adjustability, but of an entirely new business.
The Rane brothers had extensive experience working with companies like Yeti, Lenovo and Crank Brothers, which gave them the confidence needed to transform their frustration into a product the market needed. Their Twilla pillow with a patented Pod-System addresses the fundamental issue of pillow comfort: support.
"It comes down to adjustability. We are all different; we have our own preferences, body types, and preferred sleeping positions. We wanted to use the most comfortable materials possible while still allowing for adjustments," Peter said.
Innovative design and functionality
The Rane brothers' pillow features an outer layer filled with a luxury down-alternative material, which offers comfort and excellent airflow. However, the product's core innovation lies in the pillow's center, accessed through a side zipper. Inside are several small mini-pillows, or pods, filled with supportive foam. By adding or removing these pods, users can adjust the pillow's size and firmness to their preference.
This design keeps all filling materials contained and allows for customization to cater to individual needs, ensuring proper support for various sleeping positions.
Positive reception and endorsements
Since launching their pillow business in 2023, Peter and Mark have received positive reviews from customers who appreciate the control the adjustable design gives them over their sleep experience. One customer praised the pillow, saying, "This is the best pillow I have ever had. It's hard to find a pillow that supports your head and neck so well. I wish I had these years ago. It's a total game changer."
It's not just customers who have grown attached to the new pillow either. Spine health expert Michael Halladay, creator of the Uprightly Spine Program, also endorses it, noting its importance in maintaining correct spine alignment during sleep. "The Twilla pillow checks all of the boxes," Halladay said.
Customization for specific needs
The pod system allows users to position pods for targeted support. For instance, extra pods can be added to the front of the pillow to alleviate neck pain. Similarly, individuals who change sleeping positions during the night can customize each side of the pillow to accommodate different levels of support required for side, back or stomach sleeping.
This customization is what makes the pillow so innovative, as no two sleepers are alike. In fact, according to Sandee LaMotte writing for CNN, your sleeping position could cause neck and back pain, and finding a pillow that supports the natural curvature of your neck — which is different for everyone — is extremely important in alleviating the pain.
Combining comfort and support
"The luxury down alternative provides a great lay-down feel that also breathes really well," Peter explains. "When you combine that with the supportive foam in the center of the pillow, it has the best of both worlds: comfort and support… that's also adjustable!"
Availability and discount
The Twilla Adjustable Pillow is available in queen and body pillow sizes, each sold with extra adjustment pods for complete customization. The pillows can be purchased through their website, and customers can use the coupon code KSL25 at checkout to save 25%.
There's no doubt a good night's sleep and a pain-free morning are worth the investment. Twilla's new and innovative pillows are here to show you just how easy that investment can be.
