SALT LAKE CITY — Utah leaders are rolling out a new impaired driving crackdown ahead of two busy holiday weekends, paired with a statewide ride-share incentive aimed at reducing DUIs.
The Utah Highway Patrol, Utah Department of Public Safety and WCF Insurance unveiled the campaign Wednesday at the Utah Capitol, highlighting both enforcement efforts and prevention tools for drivers.
Officials displayed a large "receipt" showing the potential financial consequences of a DUI, including court fees, insurance increases and other costs that can total nearly $20,000.
"With court fees, and insurance fees and all the costs associated … it's close to $20,000 if not more," said UHP Maj. Jason Ricks.
Law enforcement officials said more than 200 DUI enforcement shifts will be worked across the state by 29 agencies during the holiday period.
"So here's what you're going to see between now and Pioneer Day … a lot more of us," said UHP Lt. Zach Randall.
Alongside enforcement, officials are promoting a "plan a sober ride" campaign. WCF Insurance is funding a $12.50 Lyft ride-share credit available statewide during the July holidays, which can be accessed by scanning QR codes on campaign materials.
Officials said the goal is to reduce impaired driving by encouraging people to plan before getting behind the wheel.
"We just want to help people celebrate responsibly," said Erick Cruz, sales manager with WCF Insurance.
Authorities remind drivers that impairment can begin with the first drink or drug and encourage separating drinking from driving entirely.
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Tyrese Boone
