Estimated read time: 2-3 minutes
SALT LAKE CITY — At the height of the COVID outbreak in 2020, Amy and Eric Lund had nothing else to do but bake in their home.
And a passion for baking — especially cinnamon rolls — quickly morphed into a business that has only grown in popularity over the years since the couple started Dough Lady with an Instagram post in November 2020.
"We didn't have a huge strategy going into this business," Amy Lund said. "We started it because I like to bake and my husband was really great with numbers and strategy."
Lund said she always had a passion for baking — from the time when she and her sisters and mom would open up a cookbook and pick a recipe every weekend.
"My mom said if you can read, you can cook; and the kitchen is a lab, so it's just kind of what we did," Lund said.
After starting as a small way for the couple to share their baking with others, dealing dough out of a parking lot, Dough Lady became a thriving business that has lines that often wrap outside the building.
"Our first holiday season was 2020, and everything we made in that holiday season in 2024 we are making that many rolls in a day, so the growth has been exponential and we just keep growing," Lund said. "And all we've done is say yes to the demand that's out there."
To hear how Dough Lady got started and what makes their cinnamon rolls so popular and unique, watch their story above.
Check out more Beyond Business videos, such as the one about how Swig revolutionized and personalized buying soda, or how Minky Couture started after a simple plea. You can also check out our Beyond The Game videos that highlight various athletes and their stories outside of the games they play.
