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CHARLOTTE, N.C. — Krispy Kreme is making an iconic flavor statement – literally – to celebrate the Barbie brand's 65th anniversary: four new doughnuts featuring designs and flavors inspired by Barbie.
Beginning today, and for a limited time, fans can buy the Barbie Krispy Kreme Collection in a custom box, including:
- Barbie Pink Doughnut – An Original Glazed Doughnut piped with pink buttercream, sprinkled with pink sugar, and topped with Barbie sunglasses.
- Malibu Dream Party Doughnut – An unglazed shell doughnut filled with Cake Batter Kreme, dipped in Malibu blue icing and sparkly graham sand, topped with a Barbie DreamHouse piece, and piped with a white cloud.
- Barbie Berries 'n Kreme Doughnut – An unglazed shell doughnut filled with Strawberry Kreme, dipped in white icing, drizzled with purple and pink buttercream, and topped with a Barbie heart.
- Barbie Sweet 65th Doughnut – An Original Glazed Doughnut, dipped in chocolate icing, topped with Barbie Sweet 65th sprinkles.
"We're excited to celebrate the Barbie brand's 65th birthday with a collaboration that's full of fun and flavor. We're bringing Barbie's iconic fashions to life through delicious doughnuts that are sure to thrill Barbie and Krispy Kreme fans alike," said Dave Skena, global chief brand officer for Krispy Kreme.
"Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories," said Meredith Norrie, vice president of global licensing and consumer products, Mattel. "As we continue to celebrate Barbie's 65th anniversary this year, Krispy Kreme is the perfect partner to join us, inviting fans across generations to enjoy the perfect blend of flavor and style, with nods to Barbie sprinkled into every bite."
A Krispy Kreme Barbie doughnut 6-pack will also be available at select grocery stores. And Krispy Kreme will hold two separate events to give away items, including Barbie Fashionista dolls with Krispy Kreme accessories and an adult-sized denim jacket.
All guests who wear pink and visit a participating Krispy Kreme shop on Sept. 7 can receive a free original glazed doughnut, limit one per guest in-shop and via drive-thru only.
