How college sports video games became the entry point to dismantle the NCAA's amateurism rules

FILE - Ed O'Bannon arrives at the world premiere of "Air" on March 27, 2023, at the Regency Village Theatre in Los Angeles. O'Bannon challenged the NCAA's right to make money off the name, image and likeness of athletes in college sports video games.

FILE - Ed O'Bannon arrives at the world premiere of "Air" on March 27, 2023, at the Regency Village Theatre in Los Angeles. O'Bannon challenged the NCAA's right to make money off the name, image and likeness of athletes in college sports video games. (AP Photo/Ashley Landis, File)


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More than a decade ago, college sports video games were identified as an entry point to challenge NCAA rules that prevented college athletes from being compensated. The lawsuits led to the games going away as the NCAA and college sports leaders tried to defend amateurism. Now the games are back. And not only can college athletes be compensated for being included in the games, a model is in the works that will allow schools to share millions in revenue with them.

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