Tesla's earnings plunge, but the company promises cheaper car model

Tesla recently reported a drop in sales in the first quarter and plans to cut 10% of its global workforce.

Tesla recently reported a drop in sales in the first quarter and plans to cut 10% of its global workforce. (Leon Neal, Getty Images )


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NEW YORK — Tesla reported its first quarter adjusted earnings plunged 48%, falling short of lowered Wall Street forecasts, but it assured investors that it plans to move ahead with a cheaper model due out next year.

The company reported a 9% drop in total revenue, which also missed analyst estimates. Its profit margin declined by two percentage points.

Tesla heartened some investors by announcing it plans to move ahead with a lower-priced model, which it said will go into production in the second half of 2025.

Tesla did not give much in the way of details about this new, lower-priced model it is promising, such as a target price or its production volumes. The promise that it is still moving ahead with a lower-priced model was assuring news in the wake of reports that it would drop plans for the vehicle altogether.

Tesla CEO Elon Musk spent far more of the call with investors hyping Tesla's promises far beyond its current or future electric vehicles. He once again cited the company's artificial intelligence capabilities and its self-driving technology, which he predicted could be licensed to one or more rival automakers later this year. He spoke of his vision of a fleet of millions of driverless "robotaxis" owned by a combination of Tesla and Tesla owners, moving passengers who will be as comfortable riding in a driverless car as they are walking onto an elevator today.

"We really should be thought of as an AI-robotics company," he said. "If you value Tesla as just an auto company, it's just the wrong framework. If somebody doesn't believe that Tesla will solve autonomy, I think they should not be an investor in the company."

Tesla and Musk were eager to change the story around Tesla, not just away from disappointing first-quarter financial results, but also from a sustained run of bad news. Earlier this month, it reported its first year-over-year decline in global sales since the pandemic and unveiled plans to cut more than 10% of its staff. It also continued its yearlong series of price cuts, with the most recent coming last weekend.

The drop in stock value has even some Tesla bulls worried about the future for the world's most valuable automaker. But it is facing increasing competition from both established Western automakers — which are rolling out their own EV offerings — and Chinese automakers, which are offering low-priced EVs.

In the final three months of last year, Tesla lost its title as the world's largest EV maker to Chinese automaker BYD.

After Reuters reported earlier this month that Tesla was dropping plans for a cheaper model, popularly referred to as the Tesla Model 2, because of competition from China, CEO Elon Musk tweeted "Reuters is lying (again)," without giving any details of the company's plans. But in January, he did warn that Chinese automakers could "demolish" rivals with low-priced electric vehicles.

Tesla's adjusted net income came in at $1.5 billion, or 45 cents a share. Analysts had been forecasting earnings per share of 49 cents. It was the smallest adjusted quarterly profit that Tesla had reported since the first quarter of 2021, when the pandemic and supply chain disruptions were still affecting results.

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Chris Isidore

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