Estimated read time: 4-5 minutes
As one of the fastest-growing cities in the United States, St. George has become a hotspot for real estate investment, particularly in master-planned communities like Desert Color. With its stunning red rock landscapes, year-round sunshine and booming economy, this location is ideal.
St. George offers an attractive destination for those seeking second homes or vacation properties.
Now, with the rise of fractional ownership models, like those offered by Fraxioned, Desert Color presents an even more compelling opportunity for buyers looking to invest in a luxury lifestyle without the full-time commitment.
Rapid growth = demand
Located in Southern Utah, St. George has transformed from a quiet desert town into a thriving metropolitan area. Drawn by its natural beauty, mild winters, and exceptional quality of life, thousands of new residents have relocated to the city over the past decade.
In fact, St. George's population grew from 72,897 to 95,342—a more-than 30% increase—between 2010 and 2020, according to U.S. Census data. And it's not just the city that's growing.
In 2022, the St. George metropolitan area, which incorporates most of Washington County, was named the fastest-growing metro area in the nation, according to The Spectrum.
With this kind of population surge, housing has become a valuable asset, especially in master-planned communities like Desert Color, which offers an appealing mix of modern amenities, sustainability and lifestyle benefits for residents and investors alike.
Visionary and exciting
As one of the largest master-planned communities in Utah, Desert Color seamlessly integrates modern living with the region's natural beauty.
The development prioritizes sustainability, incorporating water-wise landscaping and environmentally conscious planning to complement Southern Utah's desert environment.
Desert Color also offers a diverse range of housing options, including single-family homes, condos and townhomes, catering to full-time residents and part-time vacation homeowners. With its strategic design, the community fosters an engaging and luxurious environment while preserving the area's stunning red rock surroundings.
Amenities that drive appeal
Desert Color has quickly established itself as a premier destination for homeowners and visitors, thanks to an expanding lineup of recreational amenities.
One of the community's standout features is its 2.5-acre lagoon, which provides residents with opportunities for kayaking, paddleboarding and other water activities in the heart of the desert.
Complemented by resort-style pools, cabanas, walking trails and parks, Desert Color encourages an active, outdoor-oriented lifestyle.
Expanding commercial and dining options
As St. George continues to grow, so do the amenities surrounding Desert Color. The area is set to welcome several new dining options, including In-N-Out Burger, Del Taco, Chipotle and Jersey Mike's, adding variety to the local restaurant scene.
Retail developments such as Hobby Lobby and REI further contribute to the area's convenience and appeal, ensuring residents have access to essential shopping and lifestyle needs.
Improved infrastructure and accessibility
Investments in infrastructure continue to enhance Desert Color's connectivity. New walking trails, along with the development of the Tech Ridge Staircase (known as the Dragon's Tail) improve accessibility and promote outdoor exploration.
Additionally, Desert Color's proximity to major highways and interstates makes travel easy, whether heading to Zion National Park, Las Vegas or Salt Lake City.
The rise of fractional ownership in vacation homes
With home prices on the rise, fractional ownership has emerged as an attractive alternative for those who want the benefits of a vacation home without the burden of full-time ownership.
Companies like Fraxioned offer a modern approach to second-home ownership, allowing buyers to share ownership of a luxury property while splitting maintenance costs and responsibilities.
This model is particularly appealing in high-demand vacation markets like St. George, where homeowners can enjoy premium properties at a fraction of the cost. Fractional ownership offers flexibility, allowing owners to use the home when they want while eliminating the stress of upkeep when they are away.
A lifestyle investment with lasting appeal
Beyond financial advantages, investing in a property at Desert Color offers an unparalleled lifestyle experience. The community fosters a vibrant, social atmosphere, where residents gather at community events, enjoy the lagoon, and take advantage of nearby hiking and biking trails.
For many, owning a home in St. George is about more than just real estate—it's about embracing a new way of life. Desert Color combines luxury, sustainability and outdoor adventure, making it a dream destination for families, retirees and vacationers alike.
A smart investment for the future
As St. George continues to experience unprecedented growth, Desert Color stands out as one of the premier residential communities in the region. Its carefully planned development, abundant amenities and strategic location make it an ideal choice for fractional owners seeking an investment with long-term value.
For those looking to own a piece of paradise without the full-time commitment, fractional ownership at Desert Color offers a sustainable, convenient and rewarding way to invest in a second home.
As demand for vacation properties increases, now is the perfect time to explore the opportunities that await in St. George's most sought-after community.
